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New Study Shows Rising Sales in Oral Care

The market for oral care products in the U.S. has been growing.

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By: Jamie Matusow

Editor-in-Chief

A newly released study by Packaged Facts, Oral Care Products in the U.S., 8th Edition, says that the sales of over-the-counter oral care products reached $4.9 million in 2012 – up 2.2% from sales in 2011. By 2017, Packaged Facts projects that retail sales of oral care products will approach $6 billion, reflecting a compound annual growth rate of approximately 4%.

Products that provide multiple benefits, such as teeth whitening and breath freshening, are proving to be the most attractive to consumers, since they are more convenient and affordable than the alternative of having to purchase multiple products. Marketers have also had success with “product suites,” groupings of products presented as a complete oral care package, according to David Sprinkle, research director at Packaged Facts.

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